Healthcare
Pharma
Omnichannel Design
Senior UX/UI Designer
Brand Launch
Veeva
Design Systems
WCAG AA/ADA Compliance
Cross-functional Collaboration
Role
Senior UX/UI Designer — Led compliant redesigns across 6+ brands
Tools Used
Figma, XD, accessibility testing tools (ADA/WCAG), Zeplin, Jira
Leveraging Pfizer’s Helix system, we fully redesigned four indication-specific HCP microsites—pixel-perfect, WCAG-compliant, and ready for rapid rollout.
Pfizer – Helix v2.3
Migrated 20+ pages into tokenised Helix v2.3 templates. Partnered on page IA and reuse strategy. Cut dev churn 30%
Gilead — Magrolimab (Pipeline)
Componentized layout for tumor-type theming. Supported dev inspect handoff and ADA-compliant color system.
Optune — Website, IVA, IMP GUIDE
Revamped Optune’s responsive website with a modern, professional look for desktop and mobile
Adapted the website’s look and feel into a Veeva-compatible IVA with ADA-compliant visuals and dev-ready components
Created a user-friendly IMP guide to onboard reps on navigating the IVA efficiently
Consistent UI across banners, email, and chatbot tools—designed to meet legal, brand, and accessibility standards.
Multisize Banner Ads
Static and animated variants with compliant ISI panel, storyboarded and designed for presentation.
HTML5 banners — wireframed and prototyped for client-facing presentation
LENVIMA Virtual Assistant
Mobile-first assistant designed to streamline indication access and support—while maintaining ISI visibility throughout the navigation flow.
Annotated UX flow showing welcome screen, navigation toggle behavior, and ISI tray handling across key interaction states
Virtual Assistance - entry menu interaction
Cross-Brand Responsive Emails
Maintain brand consistency across devices and campaigns, with compliant layouts and responsive UI. Litmus‑tested across 90+ clients
Built a tokenized email design library for Eisai LENVIMA® that streamlined campaign production and ensured brand consistency.
Branded header templates + CTA tiers (red‑line call‑outs)
Clinical Challenges for HCPs
Interactive learning tools that turn complex clinical knowledge into engaging challenges for HCPs—framed with persistent safety and branded UX
Senior UX/UI Designer
Led the visual system across 6+ pharma brands while supporting UX flows, ADA audits, and omnichannel structure.
• Delivered dev-ready Figma/XD/Sketch templates for web, email, chatbot, and IVA assets
• Collaborated with strategy, art, dev, and external vendors to streamline rollout
• Supported page IA, behavior logic, and chatbot interaction flows
• Ensured FDA 2253 + WCAG AA compliance across all platforms
• Reduced handoff friction through detailed specs and iterative dev alignment